Article ANALYSIS OF CREATIVITY, INNOVATION and MARKETING OF DUCAN COFFEE
Creativity, Innovation, Marketing Strategy, Ducan Coffee
DOI:
https://doi.org/10.5281/zenodo13370074Keywords:
Creativity, Innovation, Marketing Strategy, Ducan CoffeeAbstract
This study aims to determine how the implementation of the concept of creativity and innovation and marketing strategies that have been implemented by Ducan Coffee (D'Coffee) businesses. The research was conducted at Cafe Ducan Cofee which is located at Jln. Sakti Lubis No.11 Medan. The subjects in this study were even semester Management Study Program students in the 2023/2024 academic year who were taking Entrepreneurship courses with a total of 4 students and 1 lecturer. The type of research used is qualitative research with data collection techniques through direct interviews and documentation. Data assessment is done by giving answers "yes" or "no" to each assessment category. Data analysis techniques are carried out by data reduction, data presentation and conclusion drawing and data verification. The results of data analysis will then be described through tables and figures to make it easier to understand and conclude the results of the analysis. The results of the study concluded that Cafe Ducan Cofee has implemented aspects of creativity, innovation and marketing strategy well. This is known from the menu offered, the atmosphere of the café room and marketing strategies that have used online media such as marketing cooperation with gofood and promotion via Facebook, TikTok and Instagram.
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Copyright (c) 2024 Julianto Hutasuhut, Anugerah2, Leyli Ramadhani, Akbar Lubis, Arifin Mhd.Arifin Ilham
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