ANALYSIS OF CREATIVITY, INNOVATION AND MARKETING OF DUCAN COFFEE
Creativity, Innovation, Marketing Strategy, Ducan Coffee
DOI:
https://doi.org/10.5281/zenodo13370074Keywords:
Creativity, Innovation, Marketing Strategy, Ducan CoffeeAbstract
This study aims to determine how the implementation of the concept of creativity and innovation and marketing strategies that have been implemented by Ducan Coffee (D'Coffee) businesses. The research was conducted at Cafe Ducan Cofee which is located at Jln. Sakti Lubis No.11 Medan. The subjects in this study were even semester Management Study Program students in the 2023/2024 academic year who were taking Entrepreneurship courses with a total of 4 students and 1 lecturer. The type of research used is qualitative research with data collection techniques through direct interviews and documentation. Data assessment is done by giving answers "yes" or "no" to each assessment category. Data analysis techniques are carried out by data reduction, data presentation and conclusion drawing and data verification. The results of data analysis will then be described through tables and figures to make it easier to understand and conclude the results of the analysis. The results of the study concluded that Cafe Ducan Cofee has implemented aspects of creativity, innovation and marketing strategy well. This is known from the menu offered, the atmosphere of the café room and marketing strategies that have used online media such as marketing cooperation with gofood and promotion via Facebook, TikTok and Instagram.
Downloads
References
Alma, (2017).Entrepreneurship for Students and the Public. Bandung: Alfa.
Andayani, W. &Sukaharsono, E., G. (2022).Entrepreneurship & Creative Ideas.Brawijaya Press.
Dhania, R. (2018).The Effect of Entrepreneurial Knowledge and Entrepreneurial Practice in Developing Student Entrepreneurial Behavior.Management and Entrepreneurship, 9(2), 64.
Dharmawati, D. Made. (2016). Entrepreneurship.Depok: Raja GrafindoPersada.
Fauzi, C. B., Mandey, S. L., &Rotinsulu, J. J. (2022).Marketing Strategy Analysis to Increase Competitiveness in Pulang Manado Coffee Shop. EMBA Journal: Journal of Economic Research, Management, Business and Accounting, 10(2), 51-62.
Harahap, A. E., Sembiring, Z., &Hutasuhut, J. (2021).The Effect of Promotion and Price on Consumer Satisfaction at Kombur Medan Coffee Shop. Student Business Journal, 1(2), 215-224.
Hasibuan, D., Hasibuan, M. I., &Harahap, J. M. (2021).The Effect of Creativity and Innovation on Consumer Purchase Interest at Bang Kendik Cafe Rantauprapat.Kapital: Journal of Management Science, 3(1).
Joesyiana, K., Prihastuti, A. H., & Al Sukri, S. (2020). Analysis of Creativity and Innovation of Coffee Shop Entrepreneurs in the Coffee Connoisseur Subsector in Pekanbaru. Media BinaIlmiah, 14(12), 3671-3682.
Kastanya, R. S. P., Sapari, L. S., &Maryen, A. (2022).Marketing Strategy Analysis to Increase Sales Volume of South Korean Typical Culinary Products (Case Study at HoldakSorong). Attractive: Innovative Education Journal, 4(3), 277-291.
Kotler, Philip (2017). Principles of Marketing. Jakarta: Erlangga.
Kotler, Philip & Armstrong, Gary, (2016).Principles of Marketing. Jakarta: Erlangga.
Kurtz, D. L. (2016).Contemporary Marketing.Cengage Learning.
Mark, (2024).The Importance of Creativity & Innovation in Entrepreneurship.Nexford University. Accessed May 20, 2024, https://www-nexford-edu.translate.goog/insights/ creativity-innovation-in-entrepreneurship?_x_tr_sl=en&_x_tr_tl=id&_x_tr_hl=id&_x_tr_pto=tc
Moleong, L. (2015). Qualitative Research Methods. Bandung: RemadjaKarya.
Muiz, A., &Fauzi, A. (2024).Analysis of Jago Coffee Marketing Strategy. Journal of Accounting and Business Management, 4(1), 06-10.
Rita (2019).Competitive Advantage.Accessed on May 25, 2024.https://bbs.binus.ac.id/gbm/2019/ 02/26/competitive-advantage/
Sandroto, C. W. (2022). Entrepreneurship Training: Business Opportunities. MARTABE: Journal of Community Service, 5(2).
Sayekti, S., M., I. (2023). Future Coffee Industry Trend: Business Sustainability to Environmental Sustainability. Pressrelease.id Accessed, May 12, 2024. https://pressrelease.kontan.co.id/ news/ trend-coffee-industry-future-business-sustainability-to-environmental-sustainability
Sugiyono.(2020). Quantitative, Qualitative and R&D Research Methods. Bandung: Alfabeta.
Suryana. (2014). Entrepreneurship Practical Guidelines: Tips and Paroses to Success. Jakarta: SalembaEmpat.
Suryana (2016). Entrepreneurship: Tips and Processes to Success. Jakarta: SalembaEmpat.
Tjiptono, Fandy. (2016). Marketing Strategy, Third Edition. Yogyakarta: Andi Publisher.
Wijaya, R. A., Qurratu'aini, N., I. &Paramastri, B. (2019).The Importance of Innovation Management in the Era of Competition.JurnalManajemendanBisnis Indonesia, 5(2), 217-227.
Wirapraja, A., &Aribowo, H. (2018).E-Commerce Utilization as an Innovation Solution in Maintaining Business Sustainability.Teknika, 7(1), 66-72.
Wuisan, A., P. (2022). Coffee Shop Business: Advantages and First Steps to Start. Accessed on May 20, 2024.https://www.modalrakyat.id/blog/bisnis-coffee-shop
Downloads
Published
Versions
- 2024-08-26 (3)
- 2024-08-26 (2)
- 2024-08-26 (1)
How to Cite
Issue
Section
License
Copyright (c) 2024 Julianto Hutasuhut, Anugerah2, Leyli Ramadhani, Akbar Lubis, Arifin Mhd.Arifin Ilham
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
